Robert Francis (born September 25, 1987, in Los Angeles, California, U.S.) is a multi-instrumentalist, folk americana singer-songwriter. His debut full-length, One By One was released in August 2007 by Aeronaut Records. The record has gained attention due, in part, to Francis's musical performances that stem from his "eccentric classical-record-producer and pianist father, a Mexican mother who frequently invited her sisters over to sing Ranchero songs, a Hari Krishna brother, and two older sisters who were in various rock bands that played in clubs all over the city." . His sound is distinguished by his "bright, gravelly baritone," often conveying the emotion of a "hardened performer.". "One by One" was nominated for the Shortlist Music Prize in 2007[citation needed]. His unreleased song "Don't forget Love" was featured in a Zales diamond commercial that was spoofed on Jay Leno[citation needed]. He is one of the few artists ever to sign to High Road Touring (Wilco, Ryan Adams, Feist) without a proper label[citation needed].